Events

An event is a user action that you consider important (for example, making an order, registering, paying a subscription, visiting a page with tariffs, visiting a product page, etc.)

You can send an event with our name into our system. Events beginning with the dollar symbol are system reserved names:

General:

• Visited the website
• UTM parameters detected
• Signed up
• Authorized
• Tried to leave the website
• Email - defined or changed
• Name - defined or changed
• Phone - defined or changed
• Chat is hidden from the visitor
• Visitor is merged
• Chat is shown to the visitor
• Viewed the page
• Logged out
• Input field filled
• Filled in the form
• Facebook lead form is filled
• Lead confirmed email
• Confirmation email was sent

Communication:

• User started a chat conversation
• Message sent
• Message read
• Answered the message
• Clicked on the link in the message
• Unsubscribed from the email-campaign
• Scheduled a meeting via Calendly
• Interrupted the leadbot
• Got into the control group
• Joined Zoom meeting
• Communication with the lead bot was finished
• The first message of the lead bot was sent
• The first message of the lead bot was read
• Answered the first message of the lead bot
• Bounced – mail not delivered
• Sent email to spam
• Goal reached
• Subscribed to Web Push
• Unsubscribed from Web Push
• Question in the conversation is solved

E-commerce:

• Order started
• Order completed
• Order paid
• Order delivered
• Order cancelled
• Payment refunded
• Item added into cart
• Cart viewed
• Product viewed

General

For any site type.

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Visited the website

System name: $session_start

Property	Description
$referrer	Referrer(source)
$referrer_domain	Referrer(source), only domain
$browser	Browser
$os	Operating system
$device	Device
$ip	User’s ip-address
$resolution	User’s device display resolution
$device_type	Device type (pc, mobile, tablet)

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UTM parameters detected

System name: $utm_hit

Property	Description
$utm_source	UTM Source
$utm_campaign	UTM Campaign
$utm_medium	UTM Medium
$utm_content	UTM Content
$utm_term	UTM Term

Signed up

System name: $registered

Property	Description
$name	User name
$email	User email

Authorized

System name: $authorized

Property	Description
$name	User name
$email	User email

Tried to leave the website

System name: $leave_site_attempt

Email - defined or changed

System name: $email_changed

Name - defined or changed

System name: $name_changed

Phone - defined or changed

System name: $phone_changed

Chat is hidden from the visitor

System name: $user_banned

Visitor is merged

System name: $user_merged

Chat is shown to the visitor

System name: $user_unbanned

Chat is shown to the visitor

System name: $page_view

Logged out

System name: $logout

Input field filled

System name: $input_filled

Filled in the form

System name: $form_sended

Facebook lead form is filled

System name: $filled_facebook_lead_ad

Lead confirmed email

System name: $double_opt_in_confirmed

Confirmation email was sent

System name: $double_opt_in_send

Communication

Events, connected to manual and auto-messages.

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User started a chat conversationе

System name: $conversation_user_started

Property	Description
$body	Message text (first 255 symbols)
$conversation_id	Conversation ID

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Message sent

System name: $message_sended

Property	Description
$message_id	Message ID
$message_type	Contains auto for auto-messages or manual for manual messages.
$message_name	Message name (only auto-messages)
$type	Contains message type (popup_chat, popup_big, popup_small, email)

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Message read

System name: $message_read

Property	Description
$message_id	Message ID
$message_type	Contains auto for auto-messages or manual for manual messages.
$message_name	Message name (only auto-messages)
$type	Contains message type (popup_chat, popup_big, popup_small, email)

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Answered the message

System name: $message_replied

Property	Description
$message_id	Message ID
$message_type	Contains auto for auto-messages or manual for manual messages.
$message_name	Message name (only auto-messages)
$type	Contains message type (popup_chat, popup_big, popup_small, email)

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Clicked on the link in the message

System name: $message_clicked

Property	Description
$message_id	Message ID
$message_type	Contains auto for auto-messages or manual for manual messages.
$message_name	Message name (only auto-messages)
$type	Contains message type (popup_chat, popup_big, popup_small, email)

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Unsubscribed from the email-campaign

System name: $message_unsubscribed

Property	Description
$message_id	Message ID
$message_type	Contains auto for auto-messages or manual for manual messages.
$message_name	Message name (only auto-messages)
$type	Contains message type (popup_chat, popup_big, popup_small, email)

Scheduled a meeting via Calendly

System name: $calendly_invitee_created

Interrupted the leadbot

System name: $chat_bot_interrupted

Got into the control group

System name: $message_control_group

Joined Zoom meeting

System name: $zoom_meeting_joined

Communication with the lead bot was finished

System name: $chat_bot_finished

The first message of the lead bot was sent

System name: $chat_bot_sent

The first message of the lead bot was read

System name: $chat_bot_read

Answered the first message of the lead bot

System name: $chat_bot_replied

Bounced – mail not delivered

System name: $message_bounced

Sent email to spam

System name: $message_spam

Goal reached

System name: $goal_completed

Subscribed to Web Push

System name: $push_subscribed

Unsubscribed from Web Push

System name: $push_unsubscribed

Question in the conversation is solved

System name: $conversation_part_group_closed

E-commerce

E-commerce specific events.

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Order started

System name: $order_started

This event is tracked when a user starts checkout process.

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Order completed

System name: $order_completed

User passed through all checkout steps and the order is registered in online-store system.

Property	Description
$order_id	Order ID (inner)
$order_id_human	Order ID (human. Visible to customer)
$order_amount	Order amount

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Order paid

System name: $order_paid

Event is tracked, when order is paid by customer.

Property	Description
$order_id	Order ID

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Order delivered

System name: $order_closed

Event is tracked, when a customer receives the order.

Property	Description
$order_id	Order ID

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Order cancelled

System name: $order_cancelled

Event is tracked when the order is cancelled by the shop (or customer).

Property	Description
$order_id	Order ID
$comment	Comment

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Payment refunded

System name: $order_refunded

Event is tracked, when payment was refunded to the user.

Property	Description
$order_id	Order ID

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Item added into cart

System name: $cart_added

Property	Description
$name	Product name
$url	Product description page url
$amount	Product price (integer)
$img	Product image link

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Cart viewed

System name: $cart_viewed

All of this event’s properties are arrays.

For example, there are two goods with names A, B and prices 10, 20. Then the $name property will be A,B, and the $amount property value will be 10,20.

Property	Description
$name	Array with product names
$url	Array of Product description page urls
$amount	Array of Product prices (integer)
$img	Array of Product image links

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Product viewed

System name: $product_viewed

Property	Description
$name	Product name
$url	Product description page url
$amount	Product price (integer)
$img	Product image link

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