API works as follows: when a visitor follows a link, he performs an event (an event by this user is tracked) and/or a property of this visitor is identified.
User performs event MyEvent by following this link.
Visitor performs event
param1 event property of
param2 event property of
firstname.lastname@example.org value will be identified for user who follows this link.
hello value will be identified for user who follows this link.
You should mind the correct url encode, “@” - forbidden symbol, thus email should look like
Methods can be combined. For example you’re sending a bulk email
and want to see behavior of users having the link followed.
You are redirecting users to
and want all those users to perform a
Most email services allow to use tags. For example, Mailchimp has
allowing to insert email (URL-encoded).
Which means, the link will be as follows:
*|URL:EMAIL|* will be auto-replaced with receivers email.